Omnichannel shopping is the new normal. With 75% of US consumers saying they research and purchase both in-store and online, understanding your customers at every touchpoint is critical to success.
But while online data provides valuable insights, gaining a clear picture of your in-store clientele has traditionally been a challenge. This informational gap limits your ability to personalize the in-store shopping experience, target marketing efforts effectively, and ultimately build stronger customer relationships in the process.
Email capture at POS checkout with Shopify POS is focused on closing that gap. This innovative function takes the guesswork out of retail, and connects brands and buyers seamlessly which empowers you to transform your retail operations and forge deeper bonds between your business and your customers.
How it works
Collecting customer information in store is hard and can often add friction to the checkout process. Customers can be reluctant to share their information just as staff can be reluctant to ask for it. Email capture at POS checkout makes collecting customer information seamless by connecting in-store purchases on Shopify POS with the Shop Pay buyer network, which includes Shop Pay, our accelerated checkout solution, and the Shop app, a platform where users track orders and discover new brands.
This integration unlocks a powerful opportunity for retailers. Now, when a customer checks out on a Shopify card reader like POS Terminal or POS Go, Shopify POS can process the business’ payment data to enable Shopify to match a customer with a Shop Pay account. If a match is found, the customer’s email and phone number are automatically surfaced at checkout. This allows them to:
- Effortlessly receive their receipt digitally via Shop app, email, or text message, streamlining future purchases and returns.
- Opt in to receive marketing communications with a single tap, fostering stronger brand relationships.
The process is also smooth for customers who aren’t yet on Shop. They can quickly enter their email address to receive a digital receipt and opt-in to marketing, ensuring a positive and easy experience.
And as with all Shopify solutions, data privacy and compliance comes first. Your customers always have complete control over their data within the Shop app settings, and all email capture flows adhere to local privacy regulations.
Why it matters
For businesses that sell both in store and online, there is a marked difference between the information you’re able to get from an online customer versus an in-store shopper. Online, every click, impression, and sale is a valuable insight. But for brick-and-mortar stores, generating those same insights is a challenge. Email capture bridges that gap and addresses business concerns like:
- Inaccurate data capture: Ensure data is collected accurately at checkout, eliminating missed opportunities caused by typos or customers not wanting to spend time writing out their email address.
- Unclear sales performance across locations: Discover which stores are most effective at driving customer acquisition and repeat sales, in store or online.
By automatically capturing customer data, you gain valuable insights that lead to:
- Enhanced customer visibility.
- An expanded customer base.
- An elevated buying experience for all.
Gain more visibility into retail buyers
Email capture at POS checkout also takes the guesswork out of in-store sales by collecting more first-party customer data in your retail locations. The technology helps you acquire new customers as well as build more robust profiles of existing ones, allowing you to gain a more holistic and accurate view of all of your customers’ behavior across all the channels you sell. Here’s how it unifies your customer data:
- Pinpoint the most effective strategies: Identify which stores are most effective at attracting new customers, and optimize your budget accordingly.
- Uncover omnichannel customer journeys: Gain insights into if and how in-store customers transition to shopping online.
- Tailor personalized experiences: Get more out of customer profiles with a more accurate view of in-store and online purchases to create a seamless and engaging customer experiences that foster loyalty and drive sales.
Expand your customer base and drive repeat business
Empower your retail marketing for your business with Email capture by:
- Reaching more shoppers for less: Leverage high-performing marketing programs to reach new customers beyond digital channels, all while lowering your customer acquisition costs.
- Boosting engagement with personalization: Personalize your marketing communications based on customer data to deliver relevant and valuable offers.
- Growing your fan base and sales: Automatically build a following for your store in the Shop app, creating a new channel to connect with customers and drive repeat purchases, ultimately boosting your bottom line.
Elevate the buying experience for all
Email capture delivers a frictionless buying experience for both new and existing customers by offering:
- A seamless in-store checkout: The last thing your customers want is a complicated checkout. Email capture offers one-tap digital receipts and transparent transactions on POS hardware, helping you delight your customers with the frictionless, frustration-free buyer experience they deserve.
- Shop app convenience: Both new and existing users can use the Shop app to easily view past receipts for in-store and online purchases, streamline re-orders, and simplify returns.
Unleash the power of unified customer data
By unifying your online and in-store customer data, you gain a comprehensive view of your customer base. That information gives you the ability to make informed and insightful decisions, personalize the customer journey, and drive long-term success.
Don’t settle for a partial view of your in-store customers. Email capture at POS checkout unlocks the full potential of your omnichannel strategy by making every in-person sale as data rich as the digital ones. Contact us today to learn more and see how this game-changing feature can help you transform your retail business.
